Yes! So we can finally talk about this because it is now public. A while back we alluded to being uber-busy working on a super secret project. Well, the super secret project was an international print ad for Arm & Hammer’s GloBrush, an LED toothbrush that lights up and switches colors when kids are supposed to switch sides while brushing.
This was a major project for us and we had a blast working on it, applying our own flavor to a creative direction. We worked with a great agency on the project, and just this weekend we found the ad in magazines. We did the product shot, the light trails, and the main light writing in the ad, and we think it came out great. Thanks to everyone who set this up, and to our buddy Charles for some clutch support. That’s not all though, there is another look on the way, but we can’t show you yet.
Excited as hell over here,
-MRI
